Almost no MTM/bespoke brands use sales funnels. Sales funnels put your sales process on auto-pilot … or some portions of it.

This allows you to convert leads to prospects, and in some cases convert prospects to customers automatically without any interaction by sales person.

Brands like Knot Standard and J.Hilburn use multiple sales funnels to continuously prospect and sell 24/7 automatically. Established brands like Brioni have been doing this for years.

All brands that have developed sales funnels also use paid ads like google and facebook ads to drive traffic directly into their funnels. They continually generate prospects and move them closer to a buying decision automatically. Whether it be to purchase online or to book an appointment.

Sales funnels are used as part of the overall sales process.

Marketing will get traffic and qualify leads, Sales will qualify buyers, and Success will keep customers buying (repeat sales)

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Thanks for reading!

I believe that running a made-to-measure business should be easier, more profitable and more scalable.

I hope you got better market insight from this chapter.

Visit “The Custom Times” blog for more custom clothing market articles and analysis.

Thank you,

Tyrone Whittle