Email remains the most profitable marketing channel: It returns $40 for every $1 spent. That is almost 2X ROI of any other marketing channel.
In 2022 most MTM brands (55%), similar to last year, do not send any emails at all after visitors subscribe.
MTM brands that send emails are sending more frequently this year –Â around 3-5 emails per week.
Most emails (90%) continue to be promotional emails – either sale or new product announcement.
Brands that send the most emails generally sell across multiple channels or markets such as online, trunk shows and in-store.
Almost all brands offer some type of sale or discount in emails.
Number of emails sent by MTM brands per week:
Most brands (55%) send no email. Of those that send emails they mostly send 3-5 emails per week (24%).
Types of emails sent by MTM brands:
90% are promotional emails (36% sale and 54% new product email).
Thanks for reading!
I believe that running a made-to-measure business should be easier, more profitable and more scalable.
I hope you got better market insight from this chapter.
Visit “The Custom Times” blog for more custom clothing market articles and analysis.
Thank you,
Tyrone Whittle
