The pandemic was both a challenge and blessing for custom clothing businesses. While business stopped almost overnight in 2020, innovation across the industry has taken place at a breathtaking pace.
There has been a shift in mindsets, business models, and product offerings leading many businesses to report some of their best sales months ever in Spring & Summer 2022.
Acceleration of digital shopping, virtual appointments and fittings, made-to-measure expanding to sportswear, knitwear, and shoes, mobile 3D body scanning, and adding ready-to-wear lines are some of the positives that reflect changing customer attitudes.
Changes are happening in different ways across the globe, and varying business models are being used to meet consumer needs.
New challenges include lingering COVID-related production delays in certain regions, highlighting the need for supply chain diversification. Persistent issues remain with inefficient and siloed sales and fulfillment/back-office operations.
In the end, the goal of your business is sustainable growth even with shifting market conditions.
We analyzed 100 made-to-measure/bespoke businesses in 10 countries over the last 3 years to see what they are doing to be successful in order to provide lessons learned and ideas to apply to your own business.
I hope it can answer some of your questions that arise as you map out your own strategies.
Thanks for reading!
I believe that running a made-to-measure business should be easier, more profitable and more scalable.
I hope you got better market insight from this chapter.
Visit “The Custom Times” blog for more custom clothing market articles and analysis.
Thank you,
Tyrone Whittle
