The fulfillment strategy used by brands in the study is one of the main predictors of current and future sustained growth, as well as cash flow.

While the barriers to entry in the industry are low, the prospects for sustained, profitable and fast growth are not as simple – there is a strong correlation between fulfillment and growth.

Most brands in the study use fulfillment strategies that limit growth, profitability and scalability.

For example, the business owner manually processes all orders (e.g. to protect trade secrets from sales reps or because it’s too complicated to delegate) – “Owner on Guard”, or entering the same data (customer, measurements, etc) over and over into different systems/paper/etc – “The Soup”.

Less than 12% of brands have integrated fulfillment.

Brands such as Sumissura or Hockerty, Knot Standard, Alton Lane, Proper Cloth, and J.Hilburn use various business models but have streamlined their fulfillment to scale.

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Thanks for reading!

I believe that running a made-to-measure business should be easier, more profitable and more scalable.

I hope you got better market insight from this chapter.

Visit “The Custom Times” blog for more custom clothing market articles and analysis.

Thank you,

Tyrone Whittle